My role was to create a logo that would match their “one cup at a time” brewing method. We met multiple times over several months to discuss and brainstorm ideas. After numerous renditions of bees we finally came to an agreement on the hand drawn logo that defined their brand.
The rebrand, coinciding with their grand opening of their downtown location, was a huge success. Their logo stands out among the other coffee shops and is one of the most highly regarded coffee shops in the state.