OutdoorHub founder David Farbman teamed up with Wiley Publishing’s Jossey-Bass to publish his most popular book to date. Our goal was to create an ad campaign to encompass David’s unique outdoorsy personality.
I was the lead designer responsible for putting together social banners and display banners that directed the customers to a landing page that I designed and coded.
The ads brought back astonishing results. With a small budget we pulled over 10 million impressions in 2 months. Initial Facebook ads resulted in over 5.9% CTR and $0.10 CPC. The Hunt was the first non-fiction hunting book to make New York Times Best Seller list.