Farbman: The Hunt

Project
Ad Campaign

Deliverables
Landing Page & Ads

OutdoorHub founder David Farbman teamed up with Wiley Publishing’s Jossey-Bass to publish his most popular book to date. Our goal was to create an ad campaign to encompass David’s unique outdoorsy personality.

My Role

I was the lead designer responsible for putting together social banners and display banners that directed the customers to a landing page that I designed and coded.


The Results

The ads brought back astonishing results. With a small budget we pulled over 10 million impressions in 2 months. Initial Facebook ads resulted in over 5.9% CTR and $0.10 CPC. The Hunt was the first non-fiction hunting book to make New York Times Best Seller list.

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